Successful marketing is highly challenging in today's competitive high-tech market. Today's technology continues to evolve at a rapid rate. In fact, products that were introduced and delivered to market as state-of-the-art one year ago, are often categorized as "behind the times" the next year. With continuous innovation a norm and an essential deliverable required to ensure growth, marketers are constantly faced with the challenge of identifying the next "early adopters" — those consumers that will be the first to test, provide feedback on and purchase a new technology.
Equifax offers a range of solutions designed to help technology companies uncover new prospects, learn more about their customers and uncover new opportunities.
- What's the Benefit to Your High-Tech Business?
- Isolate qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections on more than 100 million consumers and 18.5 million businesses.
- Identify and acquire early adopters for technology related products and services.
- Reach tech-savvy customers through the most appropriate channel, before the lifecycle of your product expires.
- Improve marketing campaigns & ROI.
- Learn more about your customers to improve retention and capitalize on cross-sell opportunities.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.