Webinars

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Webinars

Equifax Database Services offers informative webinars all year long to help our clients keep on top of the latest market trends and research findings in database marketing.

Our webinar sessions offer insight and timely information through a variety of industry experts who can help marketers better understand the dynamics and its impact on their marketing initiatives. Join us for these interactive sessions.

Download the audio and hardcopy of the Webinar presentation in the Related Resources box.

2009 Webinar Series

Participate or Perish: Marketing Success in a Social World
Date: Wednesday, October 14, 2009
Status: CLOSED - Available On Demand
The emergence of social media is ushering in a new erea of marketing --- participatory marketing. But transforming from push and permission marketing to participatory marketing is challenging. Today's marketers need to learn how to market with customers instead of at customers.

How can you relinquish control and engagee your customers in an ongoing conversation? Today's social media is leading the way and changing the rules of customer engagement.

This webinar explores:

What participatory marketing is and why leading brands who don't embrace participation will perish in the new economy.

How to get started integrating social media elements into your existing multi-channel marketing efforts and avoid potential pitfalls.

The tools and technologies you should know about and how to track and measure your success.

The presentation includes case studies of successful particpatory marketing programs from leading brands.

Our October 14th Webinar chat line was busy with many questions from attendees. We couldn't address them all during the Webinar, so we've answered the additional questions here. Read the social media questions and answers

"Optimize Database Marketing Results With 360° Customer Segmentation"
Date: Tuesday, June 9, 2009
Status: Closed - Available On Demand
Paul Weiss, Vice President, Strategic Marketing Services, Equifax Database Services, presents how customer segmentation allows marketers to target customers more effectively, but not all segmentation schemes are created equally. Our Webinar will explore why we recommend a 360° segmentation which combines the power of demographics, transactions, derived metrics and market research. See how combining these data sources increases understanding of customers, creates more actionable segments and improves ROI---a very effective solution in today's challenging economic environment.

Download the audio and a hardcopy of the Webinar presentation in the related resources box.

Our June 9th Webinar chat line had many questions from attendees but we couldn't address them all during the Webinar. Read the customer segmentation questions and answers

Unable to attend these Webinars? We'll update you on our upcoming 2010 Webinar series. Join our mailing list to receive updates about future Webinars from Equifax Database Services. Mailing List

"How Direct Marketers Can Weather The Economic Storm"
Date: Wednesday, March 25, 2009
Status: Closed - Available On Demand
Keynote speaker and featured guest Dave Frankland, Principal Analyst for Forrester Research joined Equifax Database Services in this interactive presentation and Q & A discussion. Direct marketers know that customers' belts are tightening, and buying decisions are taking longer. Likewise, budget approvals for additional spending are harder to come by. So what should direct marketers do? To survive in these economic times, direct marketers must prove the incremental value of direct marketing.This insightful session provides the framework on how to best maximize your marketing budget and strategy through efficiency and effectiveness. It also provides you with suggestions on how you can use the recession to enhance direct marketing's value throughout the organization.

Download a hardcopy of the Webinar presentation in the Related Resources box.

2008 Webinar Series

Missed the Equifax Database Services 2008 Webinar Series? Webinar presentations are available.

"Marketing to Customer Value and Potential"
Multi-channel marketing opportunities give marketers a host of options for improving returns from their customer marketing investments. How do marketing organizations determine optimal customer investment levels and implement programs to maximize their ROI? This session provides insight into the tools and techniques used for implementing a variable customer investment strategy.

Download a hardcopy of the Webinar presentation in the Related Resources box.

"What is Your Marketing Database Really Worth? Assessing the Strategic and Monetary Value of Your Marketing Database"
Marketing teams are being asked by senior management to prove that their marketing efforts are providing an acceptable return on investment. And even if clearly demonstrated, CFOs and CEOs see the large line item on the balance sheet and question the investment. This session provides the framework for demonstrating the value to be gained from having a high-quality marketing database.

Download a hardcopy of the Webinar presentation in the Related Resources box.

"Transforming to Customer Centricity""
Companies recognize that marketing must be customer-centric to be effective. What is "customer-centricity" and how do companies transform to achieve true "customer centricity?" This session provides the objectives and competencies needed for making the transformation--channel optimization, channel integration and customer optimization.

Download a hardcopy of the Webinar presentation in the Related Resources box.

Learn more about Our Approach and Our Solutions or contact us at: 1-800-660-5125 or dbs.sales@equifax.com

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Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

More:: Contact Equifax Database Services dbs.sales@equifax.com; 1-800-660-5125; Equifax Database Services; 500 Edgewater Drive, Suite 525, Wakefield, MA 01880; See us at: NCDM 2009, Mandalay Bay Resort, Las Vegas, NV,
December 7-9, 2009; Listen to "Our 7-minute Brief OnDemand Executive Overview"