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Equifax Database Services offers informative webinars all year long to help our clients keep on top of the latest market trends and research findings in database marketing.

Our webinar sessions offer insight and timely information from a variety of industry experts who can help marketers better understand the dynamics and the impact on their marketing initiatives. Join us for these interactive sessions.

2010 Webinar Series

Monetizing Social Media
Proven Strategies for Driving Revenue and New Customer Acquisition
Date: Thursday,  April 15, 2010  
Status: CLOSED Available On Demand

According to a recent Nielsen survey, 90% of global online consumers trust recommendations from people they know. As a result, social media is emerging as a powerful channel for driving new customer acquisition.

Marketers that tap social networks to drive referral programs are seeing an exponential lift in results over non-social campaigns. By leveraging the latest technology and program strategy, marketers can easily identify and re-market to their biggest brand advocates, creating a powerful new segment that can extend the reach of existing online marketing campaigns.

It's time to turn all the social media marketing talk into business results. In this on-demand webinar, you will hear in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.

Key things you will learn:

The power of social media to gain subscribers and drive revenue
How to integrate social media into an existing referral campaign.
Strategies for identifying and motivating key influencers to share
Real-world results from successful campaigns
Key success metrics and hot to interpret and apply them

Our April 15th webinar had with many questions from attendees, so we've answered them all here.

Missed this webinar? Join our mailing list to receive updates about future Webinars from Equifax Database Services  Mailing List form.


2009 Webinar Series

Participate or Perish: Marketing Success in a Social World
Date: Wednesday, October 14, 2009
Status: Available On Demand

The emergence of social media is ushering in a new era of marketing --- participatory marketing. But transforming from push and permission marketing to participatory marketing is challenging. Today's marketers need to learn how to market with customers instead of at customers. How can you relinquish control and engage your customers in an ongoing conversation? Today's social media is leading the way and changing the rules of customer engagement.

This webinar explores:

What participatory marketing is and why leading brands who don't embrace participation will perish in the new economy.
How to get started integrating social media elements into your existing multi-channel marketing efforts and avoid potential pitfalls.
The tools and technologies you should know about and how to track and measure your success.

Our October 14th webinar chat line was busy with many questions from attendees. We couldn't address them all during the webinar, so we've answered all the questions here.


Optimize Database Marketing Results With 360° Customer Segmentation"
Date: Tuesday, June 9, 2009
Status: Available On Demand

Paul Weiss, Vice President, Strategic Marketing Services, Equifax Database Services, presents how customer segmentation allows marketers to target customers more effectively, but not all segmentation schemes are created equally. This webinar explores why we recommend a 360° segmentation which combines the power of demographics, transactions, derived metrics and market research. See how combining these data sources increases understanding of customers, creates more actionable segments and improves ROI---a very effective solution in today's challenging economic environment.

Our June 9th webinar chat line had many questions from attendees but we couldn't address them all during the webinar. Read the customer segmentation questions and answers


Unable to attend these webinars? We'll update you on our upcoming 2010 webinar series. Join our mailing list to receive updates about future Webinars from Equifax Database Services Mailing List

How Direct Marketers Can Weather the Economic Storm
Date: Wednesday, March 25, 2009
Status: Available On Demand

Keynote speaker and featured guest Dave Frankland, Principal Analyst for Forrester Research joined Equifax Database Services in this interactive presentation and Q & A discussion. Direct marketers know that customers' belts are tightening, and buying decisions are taking longer. Likewise, budget approvals for additional spending are harder to come by. So what should direct marketers do? To survive in these economic times, direct marketers must prove the incremental value of direct marketing.This insightful session provides the framework on how to best maximize your marketing budget and strategy through efficiency and effectiveness. It also provides you with suggestions on how you can use the recession to enhance direct marketing's value throughout the organization.



Archived - 2008 Webinar Series



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As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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Equifax Database Services
500 Edgewater Drive, Suite 525, Wakefield, MA  01880

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