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Equifax Agrees to Sell Direct Marketing Services Division to Alliance Data

ATLANTA, June 2, 2010 /PRNewswire via COMTEX/ --Equifax Inc. (NYSE: EFX) today announced it has entered into a definitive agreement to sell substantially all of the assets of its Direct Marketing Services division to Alliance Data Systems (NYSE: ADS) for $117 million, subject to working capital and other adjustments. The all-cash transaction is expected to close in approximately 30 days, upon satisfaction of customary closing conditions.

Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher

Wakefield, Mass., November 23, 2009 - Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc. (NYSE: EFX), today announced a multi-year marketing solution with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.

StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition

Equifax Social Influencer pairs StrongMail's viral social media marketing technology with Equifax's data resources and expertise to create highly targeted referral programs

Redwood City, Calif. and Atlanta, October 19, 2009 - StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc. (NYSE: EFX), a global information solutions leader, today announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.

Equifax Database Services Names Connor VP - Solutions

Wakefield, Mass. - October 15, 2009 -Equifax Database Services, a leading provider of marketing database hosting services, today announced the appointment of Ed Connor to vice president of solution architecture and strategy.In this new role, Ed will focus on identifying continual improvements and extensions to the company's solution platform to address the rapid rate of change their clients are experiencing.

Equifax Joins the Unica Partner Program as a Platinum Marketing Service Provider

Wakefield, Mass. - October 1, 2009 - Equifax Database Services, a leading provider of marketing database hosting services and a long-time Marketing Services Provider (MSP) partner of Unica, today announced it has been designated a Platinum Partner in the Unica Partner Program. The program enables its members to grow their businesses through an enhanced set of marketing, sales, services, and support benefits.

Equifax Database Services Update Newsletters

June 2010 - Database Services Update

April 2010 - Database Services Update

December 2009 - Database Services Update

2010 Tradeshows

See us at these 2010 tradeshows and industry events

Forrester Marketing Forum 2010
Hyatt Regency Century Plaza
Los Angeles, CA
April 22-23, 2010

MIS 2010 - Unica
Marketing Innovation Summit
JW Marriott Grande Lakes
Orlando, Florida
May 16-19, 2010

SiriusDecisions 2010 Summit
Fairmont Scottsdale Resort
Scottsdale, Arizona
May 12-14, 2010

Chief Marketing Officer Summit 2010
The Ritz-Carlton
Amelia Island, Florida
May 23-25, 2010

Retail Marketing Conference
Gaylord Palms Resort
Orlando, FLorida
May 24-27, 2010

CRMC 2010
Marriott Michigan Avenue
Chicago, IL
June 2-4, 2010

DM Days New York Conference & Expo
Jacob K. Javitx Convention Center
New York, NY
June 14-16, 2010

DMA Conference & Exhibition 2010
Moscone Convention Center
San Francisco, CA
October 9-14, 2010

NCDM 2010
Marriot Doral Golf Resort & Spa
Miami, Florida
December 13-15, 2010

Learn more about Our Approach and Our Solutions or contact us at: 1-800-660-5125 or dbs.sales@equifax.com

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

More:: Contact Equifax Database Services dbs.sales@equifax.com; 1-800-660-5125; Equifax Database Services; 500 Edgewater, Dr, Wakefield, MA 01880