2008 Webinar Series
Missed the Equifax Database Services 2008 Webinar Series? Webinar presentations are available.
Right-Size Your Customer Investments: Marketing to Customer Value and Potential
Multi-channel marketing opportunities give marketers a host of options for improving returns from their customer marketing investments. How do marketing organizations determine optimal customer investment levels and implement programs to maximize their ROI? This session provides insight into the tools and techniques used for implementing a variable customer investment strategy.
What is Your Marketing Database Really Worth? Assessing the Strategic and Monetary Value of Your Marketing Database
Marketing teams are being asked by senior management to prove that their marketing efforts are providing an acceptable return on investment. And even if clearly demonstrated, CFOs and CEOs see the large line item on the balance sheet and question the investment. This session provides the framework for demonstrating the value to be gained from having a high-quality marketing database.
Transforming to Customer Centricity
Companies recognize that marketing must be customer-centric to be effective. What is "customer-centricity" and how do companies transform to achieve true "customer centricity?" This session provides the objectives and competencies needed for making the transformation--channel optimization, channel integration and customer optimization.
Unable to attend these webinars? We'll update you on our upcoming 2010 webinar series. Join our mailing list to receive updates about future Webinars from Equifax Database Services. E-mail us at firstname.lastname@example.org
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.
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