Cross-Sell/Up-Sell During Loan Origination

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Case Study - Celent

How do you identify and sell additional services to customers who can afford them, when they are most likely to purchase? Loan origination is perhaps the best time to capture further business.

The Equifax 360^° consumer view can be seamlessly integrated across all sales channels, empowering you to gain greater wallet-share through unmatched insight into consumer credit capacity, buying behavior and timing. A view of consumer employment, debt-to-income, and disposable income can help you establish what your customer can afford, while a segmented, automated approach to risk assessment can help you pinpoint the right offers.

How can I reach customers with appropriate offers when they are most likely to buy? Drive more revenue from qualified consumers?
Evaluate against risk profiles of your best customers, and align additional offers with income and capacity/propensity to pay.

How can I ensure that I offer the right products to each customer, yet still treat them fairly?
Automate lending and account segmentation strategies for alignment with risk profiles, business rules, policies and processes, industry best practices and regulations.

Deepen existing customer relationships and enhance customer service?
Segment customers according to risk profiles, income and capacity to pay; offer appropriate product/services at the right time.

For more information about Cross-sell/Upsell During Account Opening, please call 1-888-202-4025.

*5 of the top 8 U.S. private label card issuers rely on Equifax to conduct real-time, cross-sell and prescreen transactions.

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.