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Equifax Announces Scoring Solution to Expand Prospect Universe

CHICAGO, October 15, 2007 ¿ Equifax Inc. (NYSE: EFX) today announced at the Direct Marketing Association (DMA) 2007 Annual Conference the introduction of a list segmentation tool to help marketers identify and reach the highest quality prospects. Called Equifax ValueScore, the solution allows marketers to combine prospecting data with a proprietary segmentation model that leverages Equifax¿s extensive consumer behavior data ¿ enabling them to achieve the right balance between response and back-end performance...

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