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Self-Reported Data

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At Equifax, our comprehensive databases are rich with both compiled and self-reported marketing data, allowing you to focus on a highly qualified universe, with the opportunity to expand your direct marketing lists as your needs grow.

What’s the Benefit to Your Business?
Improve customer satisfaction and loyalty by helping companies to increase response rates through more effective list targeting.
Eliminate inefficiencies in order processing through automatic address correction, easy upload of selection criteria, faster order run times, and emailed order notifications.
Efficiently utilize modeling to help your customers identify their best prospects.
Identify new, marketable list segments through overlays of lifestyle and demographic information. 

The Lifestyle Selector®
The Lifestyle Selector is the direct marketing industry's largest and most comprehensive database of self-reported consumer information. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. This file is primarily derived from two sources, responses to consumer surveys and product registration cards filled out voluntarily by consumers after they have completed a product purchase.

To contact an Equifax sales representative, please call 1-866-816-8573 


Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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