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In direct marketing, successful prospecting results from careful analysis of your best customers. Equifax employs highly trained professionals who specialize in mining data to build customer relationships. Their mission is to provide customer profiling and analytic modeling services that are designed to maximize results and ensure continued satisfaction.

Equifax introduced the use of predictive modeling in direct marketing in the 1980's. And with our advanced line of solutions, we continue to set the standard against which other direct marketing models are measured.

FOCUS™ profiling

FOCUS reports are created by temporarily appending your customer records with data from the Equifax Lifestyle Census^®database. This proprietary profiling tool simulates the U.S. marketplace and allows you to compare customers’ key lifestyles and demographics to the country as a whole.

FOCUS will help create a picture of your best customers and identify more individuals who match your customer profile.

Select Advisor™

Unlike most profile reports that treat individual attributes in isolation from each other, the Select Advisor identifies the most critical combination of characteristics that best describe specific customer groups. For example, one group might consist of individuals ages 45 - 64, income $75K+, with interest in fashion clothing, while another could be age 65+, retired with an interest in golf. Understanding these contrasts in your customer base is invaluable in fine tuning your marketing messages and designing new list test strategies.

Customer Predictive Analysis™

Tailor-made for all prospecting efforts, a CPA is a predictive model that isolates the look-alikes to your recent responder file within an Equifax prospect universe. CPAs can also be created on your own house files. They are highly customized models fine-tuned to find new names that mirror your very best, recently acquired customers. CPAs help acquisition and retention marketers improve response rates and expand mail volume.

Equifax List Performance Analysis™

The Equifax List Performance Analysis (ELPA) is a series of analytic tools that compare responders and non responders from a recent Equifax mailing. The objective is to find either additional lists to try or adjustments to apply to models to enhance response.

House File Optimizer™

House File Optimizer compares your best customers to the balance of YOUR database in order to isolate next-best prospects. This technique ranks records within your house file based on how closely they resemble your best customers.


What's the Benefit to Your Business?: Define your customers' demographics, lifestyles and interests.; Improve your response rates and expand your prospect universe.; Identify prospects & customer look-a-likes.; Leverage the power of our databases — or your own.; Mine data to build customer relationships.

To contact an Equifax sales representative, please call 1-800-466-5897

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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