Analytical Services

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Not All Customers are Created Equal

With the complexities facing businesses in today’s economy, one thing is certain – companies that don’t invest in maintaining a steady stream of new accounts to their customer base will struggle with profitability and growth imperatives.

The Equifax Analytical Services team provides best-in-class modeling and scoring that leverages the most comprehensive consumer information resources in the industry. Drawing on our unique understanding of our own data and a time-tested approach to data analysis, our analytics and data mining solutions provide a more meaningful and complete behavioral model of your customers. Our solutions address customer acquisition and management, marketing optimization, collections and recovery.

Our analysts leverage deep domain expertise, building more than 1,000 models each year for clients as diverse as cruise lines to credit card issuers to publishers, to help solve a variety of key business issues.

Services available include:

· Customer Predictive Analysis	· Portfolio Benchmarking
· Response Predictive Analysis	· Wallet Analysis
· Matrix Analysis	· Score Trend Report
· House File Organizer	· Score Validation Analysis
· Customer Profiling and Segmentation	· Econometrics
· Market Development Index	· Target Marketing
· Zip Screens	· Invitation-to-Apply

With deep experience in financial, telecommunication, retail, travel and other industries, our generic an custom analytical services support every aspect of the customer life cycle and equip you with valuable insight derived from Equifax consumer and commercial data, or your on transaction data if desired. Whether you need a target market model, profile, risk assessment, or other analytical solution, we can do it. Not just because we have done it for over 20 years, but also because we have the data to make those efforts successful – after all, we are the major compiler of credit, demographic, lifestyle, transaction and geographic data in the United States.

For more information on how Equifax can enhance your marketing programs, contact your Equifax sales representative, click here or call us at 1-866-816-8573.

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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