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Related Resources
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Product Sheets
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White Papers
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Assessing Subprime Financial Risk
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Consumer Credit Risk Stability Analysis
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Cross-Sell Checkup
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Real-time Credit Marketing (prescreen)
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Strategies for Effectively Marketing to High Net Worth Customers
How to use point of sale technology to prescreen customers for up-sell and cross-sell credit offers, as an addition to or alternative for traditional direct marketing programs.
Discusses lifestyle and interests of wealthy consumers, and asset and wealth categories for acquisition marketing to this group.
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Case Studies/Articles
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InterConnect Online Prescreen
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InterConnect Online Retail
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Mortgage Broker's Success with TargetPoint Lite
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Top Card Issuers Success with Predictive Triggers
This bank sought a single vendor who could quickly prescreen existing consumers at the point of sale. The solution had to work across multiple platforms and with legacy systems to prescreen for multiple ...
To become more competitive and grow online presence, a retailer worked to implement a best practice approach to automating their risk management policies.
This mortgage broker needed a direct marketing prospecting solution that went beyond the traditional lead generation strategy. With a nominal spend, the broker was able to receive > 8,000 qualified leads per month.
Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.
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Target the appropriate credit customers ...
Businesses are working harder than ever to find and acquire new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach consumers who can afford your products and services.
Equifax Decision 360TM provides the level of insight you need to determine which consumers are better candidates for credit, as well as which existing customers are eligible for additional credit. With a complete assessment of consumer payment history, individual and household income/assets and debt levels, Decision 360 helps you to effectively segment and target new credit customers, driving additional revenue while reducing expenses associated with customer acquisition.
Equifax's informed approach can maximize response rates, reduce your cost per acquisition, and minimize the wasted efforts of marketing to the wrong households.
What’s the Benefit to Your Business
- Find prospects for pre-approved credit offers with highly targeted custom credit prescreen campaigns that identify candidates who most closely match your acquisition strategies.
- Understand your customers and prospects more completely with a single unified view of prospects and marketing activity.
- Know which customers are actively in-the-market and can more likely afford your products and services.
To learn more about Equifax's marketing solutions, click here or call 1-866-816-8573.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.