Retention

Related Resources

Product Sheets

White Papers

Real Time Credit Marketing at Point of Sale

How to use point of sale technology to prescreen customers for upsell and cross-sell credit offers, as an addition to or alternative for traditional direct marketing programs.

Strategies for Effectively Marketing to High Net Worth Customers

Discusses lifestyle and interests of wealthy consumers, and asset and wealth categories for acquisition marketing to this group.

Case Studies/Articles

CruiseCo

A cruise line wanted to book available cabins for cruises using direct marketing tactics. This travel company’s solution combined a CRM prospecting system with demographic and lifestyle data and analytical capabilities.

Equifax "Nails" Acquisition Solution for Hardware Chain

Hardware store sought to increase its direct marketing response rates by refining its methods of name selection.

Micro-Loan Marketer Finds Gold in Equifax ValueScore

Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.

Top Card Issuers Success with Predictive Triggers

Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.

Loyal customers typically buy more frequently and spend more than new customers. In this highly competitive climate, it has never been more important to keep good customers satisfied.

Identify and reward your best customers with special promotional offers, increased credit limits, and value-added products and services. Your success hinges on strengthening customer relationships and capitalizing on the loyalty you have worked hard to build.

Segmentation - Learning more about your customers will help you to determine which ones you should target with your marketing efforts... and which ones you should not.

Database Management - Developing a comprehensive view of your customer over time - through our database management services - will enable you to target retention efforts more effectively through your inbound and outbound channels.

What’s the Benefit to Your Business?: Strengthen your custom relationships by identifying, and targeting your best customers; Better understand customers' buying habits and preferences through segmentation and profiling; Build loyalty by developing targeted and timely affinity programs; Uncover additional sales opportunities by analyzing your customer portfolio; Enrich your marketing programs by confirming and expanding the information you have on your current customer base; Build low-churn, multi-line relationships by targeting customer segments; Enhance customer service by delivering faster, better decisions; Identify purchasing trends thorough analysis of your markets; Reduce waste and costs that result from inaccurate customer information

To contact an Equifax sales representative, please call 1-866-816-8573

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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