Loyal customers typically buy more frequently and spend more than new customers. In this highly competitive climate, it has never been more important to keep good customers satisfied.
Identify and reward your best customers with special promotional offers, increased credit limits, and value-added products and services. Your success hinges on strengthening customer relationships and capitalizing on the loyalty you have worked hard to build.
Segmentation - Learning more about your customers will help you to determine which ones you should target with your marketing efforts... and which ones you should not.
Database Management - Developing a comprehensive view of your customer over time - through our database management services - will enable you to target retention efforts more effectively through your inbound and outbound channels.
- What’s the Benefit to Your Business?
- Strengthen your custom relationships by identifying, and targeting your best customers
- Better understand customers' buying habits and preferences through segmentation and profiling
- Build loyalty by developing targeted and timely affinity programs
- Uncover additional sales opportunities by analyzing your customer portfolio
- Enrich your marketing programs by confirming and expanding the information you have on your current customer base
- Build low-churn, multi-line relationships by targeting customer segments
- Enhance customer service by delivering faster, better decisions
- Identify purchasing trends thorough analysis of your markets
- Reduce waste and costs that result from inaccurate customer information
To contact an Equifax sales representative, please call 1-866-816-8573
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.