United States - English
Argentina - Español
Brazil - Português
Canada - English
Chile - Español
Ecuador - Español 
El Salvador - Español
Honduras - Español 
Peru - Español
Portugal - Português
Russian Federation - Russian 
Spain - Español
United Kingdom - English
Uruguay - EspañolMarketing
Related Resources
-
Product Sheets
-
White Papers
-
-
Beyond Demographics
-
Strategies for Effectively Marketing to High Net Worth Customers
When planning direct marketing campaigns improve results by looking beyond demographics and expand your targeting to include lifestyle and interest data.
Discusses lifestyle and interests of wealthy consumers, and asset and wealth categories for acquisition marketing to this group.
-
-
Case Studies
-
-
E-mail Marketing
-
Equifax "Nails" Acquisition Solution for Hardware Chain
-
CruiseCo
-
Tranzact - ITA Case Study
-
Micro-Loan Marketer Finds Gold in Equifax ValueScore
This financial services company sought to increase loan applications and new loans. Equifax helped the lender accomplish this by making email marketing a key part of its marketing mix.
Hardware store sought to increase its direct marketing response rates by refining its methods of name selection.
A cruise line wanted to book available cabins for cruises using direct marketing tactics. This travel company’s solution combined a CRM prospecting system with demographic and lifestyle data and analytical capabilities.
The investment made in nonprime direct marketing was not producing the results that the organization had traditionally experienced. The lender used Tranzact to target subprime prospects for its invitation to apply offer.
Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.
-
Equifax offers the marketing intelligence you need to find and learn more about responsive, qualified customers. Our direct marketing expertise, technology, analytic capabilities and innovative products help marketers’ combat competition, market saturation and an ever-changing economic landscape.
We offer marketing lists with enhanced information on your current customers, as well as new information on prospects for your business.
Equifax also offers outsourced, hosted direct marketing databases for clients who wish to leverage external expertise and technology to manage their valuable data assets.
- What's the Benefit to Your Business?
- Identify qualified prospects by accessing our leading credit, demographic and lifestyle marketing databases
- Improve direct mail and other direct marketing campaigns with increased response rates
- Leverage a complete view of your customers and prospects that Equifax can develop, host and manage for you
- Learn more about your customers to improve retention efforts
- Effectively leverage and maintain your customer base
- Manage and improve your acquisition and customer growth strategies
To contact an Equifax sales representative, please call 1-800-466-5897
Acquisition
In today's tough marketplace, businesses are working harder than ever to find new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business.
Equifax offers customer lists and prospect lists, with the appropriate information to segment these lists and find the best customers for your business.
Cross-Sell/Upsell
Your existing customer is often your best prospect for selling new or existing products. Equifax has the ability to source, compile, and deliver rich credit, lifestyle and demographic information.
Our services will enable you to understand and utilize the full value of your customers' revenue potential. Our database management services consolidate all of your internal customer data sources (e.g. purchase transactions, customer service calls, web visits, etc.) with our unique data sources - providing a more comprehensive view of your customers to drive highly effective cross-sell and up-sell efforts.
Database Services
As a leader in hosted database marketing services, we combine customer-centric marketing strategies with a proven technology approach. We answer each client's challenges with database solutions that reach beyond merely improving response rates to your business.
Our team provides strategic guidance to clients while delivering exceptional day-to-day account management, data management and analytic services. Equifax believes that helping clients manage their everyday details in order to achieve their long term goals is what a true partnership is all about.
Retention
Loyal customers typically purchase products and services more frequently than new customers. Equifax can help you identify your best customers and reward them with special promotional offers, increased credit limits, and value-added products and services.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.