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SHOULD YOU BE CHECKING YOUR CREDIT INFORMATION DAILY?

Globally, Equifax is one of the largest consumer data providers, offering solutions that enable smarter business decisions which deliver real competitive advantage. Our range of marketing data services, campaign management solutions, analytical expertise and our consultative approach offer real value to marketers, allowing them to acquire and retain customers profitably.

Our clients include key players in the financial services, retail, utilities, telecommunications, insurance and government sectors. Critical to our success in these areas has been our client relationship strategy. We work in partnership with marketers to:

Understand their business needs and issues

Understand the needs and behaviours of their prospects and customers

Develop solutions that maximise return on investment

Implement strategies that enhance and protect their brand

Fundamental to the power of our services is the breadth and depth of data we hold and our ability to turn this data into knowledge. It is only through real customer insight that truly effective customer acquisition, up/cross-sell and retention are possible. From the provision of prospect lists, propensity modelling and segmentation, through to credit pre-screening and data suppression, Equifax provide the tools critical to the success and profitability of marketing campaigns and customer retention strategies.

Understand their business needs and issues

Understand the needs and behaviours of their prospects and customers

Develop solutions that maximise return on investment

Implement strategies that enhance and protect their brand

Fundamental to the power of our services is the breadth and depth of data we hold and our ability to turn this data into knowledge. It is only through real customer insight that truly effective customer acquisition, up/cross-sell and retention are possible. From the provision of prospect lists, propensity modelling and segmentation, through to credit pre-screening and data suppression, Equifax provide the tools critical to the success and profitability of marketing campaigns and customer retention strategies.

Our services include:

Prospect database of up to 38 million consumers

Profiling, segmentation and propensity modelling

Credit pre-screening & suppression

Gone-away customer tracing

Customer data append, including date of birth, telephone number and email address

Life-stage event data including house movers and attainers

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