Our Approach

Related Resources

White Papers

A New Spin on outsourcing database marketing
Attacking the One Time Buyer Problem
Database Marketing System: Buy or Lease
Channel Preferences: To Change or Not to Change
Retailers Get CRM Report Card
Customer Analytics:Segmentation Beyond Demograhics
Transforming to Customer Centric Marketing
Customer Data- Panning for Gold
The Data Integration Imperative
Extreme Makeover: Database Marketing Edition
How to Jump Start CRM and Create Fast Results
Sometimes Letting Go Can Really Pay Off
Measure Your Way To CRM Success
Retail Marketing in a Multichannel World
The Customer Centric World Means End of Traditional Marketing

The growth of the internet and its resulting personalized communication has lead to more customer-focused marketing. Customers expect a more targeted marketing approach than in the past.

Transforming to Customer Centric Marketing
Optimize Database Marketing Results With 360º Customer Segmentation

Case Studies

Webinars

The Equifax DBS approach is central to our superior client satisfaction ratings. What sets us apart from the competition is our rigorous methodology, best-of-breed technology and, most of all, the quality of our people. Each client benefits from a cross-functional team of experts in Strategy & Analytics, Marketing Database Implementation and Relationship Management. Our approach layers these three disciplines in a way that has proven highly successful for all of our existing clients.

Listen to our solution overview

The Equifax DBS Client Engagement Timeline

Client Engagement Timeline

Each client engagement is driven by our Transforming to Customer-Centricity (See our Transforming to Customer Centric White Paper) strategic framework—beginning with our Strategic Marketing Assessment (SMA) wherein we collaborate to assess your level of customer-centricity across a number of measures. We then create a long-term developmental roadmap, as well as some short-term recommendations for immediate results.Strategy and Analytics

The team incorporates learnings from the SMA into the solution definition phase for your customized database solution. Our design-and-build phase is completely transparent to our clients and all phases of the solution are detailed in our proprietary SDS "Solution Delivery Specification" documentation which is created for your specific solution. The SDS provides a strong basis for mutual expectation setting for the solution delivery.

Finally, the same transparency exists with our ongoing relationship team after database delivery. This open, team-oriented approach means your Equifax DBS team functions as an extension of your marketing team, ensuring that we meet—and usually exceed—all of our commitments to you.

Strategy and Analytics

Implementation

Relationship Management

To learn more, contact us at: 1-800-660-5125 or dbs.sales@equifax.com

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

More:: Contact Equifax Database Services dbs.sales@equifax.com; 1-800-660-5125; Equifax Database Services; 500 Edgewater Drive, Suite 525, Wakefield, MA 01880; See us at: NCDM 2009, Mandalay Bay Resort, Las Vegas, NV,
December 7-9, 2009; Listen to "Our 7-minute Brief OnDemand Executive Overview"