"The customer database is the core of every initiative and tactic used by Best-in-Class marketing organizations. Best-in-Class integrate disparate data into a centralized customer database, offering 'one view of the customer.' Eighty-seven percent (87%) of Best-in-Class organizations leveraged third party services and support to develop a customer database for closed-loop marketing. Based on Aberdeen research, Equifax Database Services offers Best-in-Class practices and expertise in hosted database management."
-Ian Michiels, Sr. Research Analyst-Marketing Management & Digital Marketing, Aberdeen Group
The December 2009 Aberdeen Group Research Report Customer Analytics Leveraging Customer Data to Fulfill the One-to-One Marketing Imperative is now available.
- Learn why
- On average, Best-in-Class companies have 8 times higher customer acqusition rates than All Other organizations.
- Best-in-Class companies achieved 51% increases in annual revenue, versus a 4% decrease for All Other organizations.
- Best-in-Class companies achieved 163% average current return on marketing investments, versus 75% for All Other organizations.
Find out how you can achieve Best-in-Class.
Additional Research - Retention Marketing
The Aberdeen Group Research Report also includes a special analyst insight derivative on retention marketing. Customer retention is about more than just keeping customers; it's about transforming existing customers into a highly profitable source of revenue and knowing how to optimize your marketing investments. And customer data are critical to this endeavor. Learn how the Best-in-Class are boosting retention.
More Customer Analytics Research
The 2008 Aberdeen Group Research Report "Customer Analytics: Segmentation Beyond Demographics"is also available.
To learn more, contact us at 800-660-5125 or firstname.lastname@example.org
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.
- Contact Equifax Database Services email@example.com
- Equifax Database Services
- 500 Edgewater, Dr, Wakefield, MA 01880