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Case Studies/Articles

  • Adobe PDF IconCruiseCo
  • A cruise line wanted to book available cabins for cruises using direct marketing tactics. This travel company’s solution combined a CRM prospecting system with demographic and lifestyle data and analytical capabilities.

  • Adobe PDF IconEquifax "Nails" Acquisition Solution for Hardware Chain
  • Hardware store sought to increase its direct marketing response rates by refining its methods of name selection.

  • Adobe PDF IconEquifax Helps Wireless Carrier Change Tactics
  • Adobe PDF IconInterConnect Online Prescreen
  • This bank sought a single vendor who could quickly prescreen existing consumers at the point of sale. The solution had to work across multiple platforms and with legacy systems to prescreen for multiple product offers.

  • Adobe PDF IconInterConnect Online Retail
  • The retailer wanted a solution that would increase online revenue without increasing fraud loss rates. The solution allowed real-time control over credit policies and predictive custom models to respond more effectively to changing market conditions.

  • Adobe PDF IconMicro-Loan Marketer Finds Gold in Equifax ValueScore
  • Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.

  • Adobe PDF IconMortgage Broker's Success with TargetPoint Lite
  • This mortgage broker needed a direct marketing prospecting solution that went beyond the traditional lead generation strategy. With a nominal spend, the broker was able to receive > 8,000 qualified leads per month.

  • Adobe PDF IconTop Card Issuers Success with Predictive Triggers
  • Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.

Product - CrossSell Market

Your existing customers can be your best prospects for new products or products related to those they already buy. Marketing to existing customers goes beyond creating consumer awareness — it means understanding the lifetime value potential of your customer, their tendency to purchase additional services, and their willingness to make additional investments in the services they already receive.

Equifax Direct Marketing Services has the ability to source, compile, and deliver rich credit, lifestyle and demographic information. Our services will enable you to understand and harness the full value of your customers' revenue potential.

Equifax's Database Management Services can consolidate your customer data sources (e.g. purchase transactions, customer service calls, web visits, etc.) with our unique data sources to provide a more comprehensive view of your customers, leading to highly effective cross-sell and up-sell efforts.
Equifax offers a wide range of products and services designed to help you maximize the value of your customer base, including cross-sell tools that can be used during account opening.
What’s the Benefit to Your Business?
Increase share of wallet while providing more value to your customers
Reach your customers through their preferred channels
Deliver relevant communications to your most valuable customers via inbound and outbound channels
Optimize your marketing efforts by targeting "ripe" customer segments
Measure and fine-tune your cross-sell/up-sell efforts by tracking promotional and response activity over time with our database management services

To contact an Equifax sales representative, please call 1-866-816-8573 

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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