Cross-Sell/Upsell

Related Resources

Product Sheets

• TargetPoint Acquisition Cross-Sell
• The Lifestyle Selector
• Connexus 2.0
• Email Append
• The Response Selector

White Papers

• Assessing Subprime Financial Risk
• Beyond Demographics

When planning direct marketing campaigns improve results by looking beyond demographics and expand your targeting to include lifestyle and interest data.

• Cross-Sell Checkup
• Consumer Credit Risk Stability Analysis

Offers key insights into how trigger logic can be applied to refine prescreen campaign list selection in point-of-sale credit marketing campaigns.  Details study of consumer acceptance criteria migration.  

• The Customer Centric World Means End of Traditional Marketing

The growth of the internet and its resulting personalized communication has lead to more customer-focused marketing. Customers expect a more targeted marketing approach than in the past.

Case Studies/Articles

• CruiseCo

A cruise line wanted to book available cabins for cruises using direct marketing tactics. This travel company’s solution combined a CRM prospecting system with demographic and lifestyle data and analytical capabilities.

• Equifax "Nails" Acquisition Solution for Hardware Chain

Hardware store sought to increase its direct marketing response rates by refining its methods of name selection.

• Equifax Helps Wireless Carrier Change Tactics
• InterConnect Online Prescreen

This bank sought a single vendor who could quickly prescreen existing consumers at the point of sale. The solution had to work across multiple platforms and with legacy systems to prescreen for multiple product offers.

• InterConnect Online Retail

The retailer wanted a solution that would increase online revenue without increasing fraud loss rates. The solution allowed real-time control over credit policies and predictive custom models to respond more effectively to changing market conditions.

• Micro-Loan Marketer Finds Gold in Equifax ValueScore

Because many more lenders are targeting the subprime population, direct mail response has fallen off, making it difficult to build a business around invitation to apply offers.

• Mortgage Broker's Success with TargetPoint Lite

This mortgage broker needed a direct marketing prospecting solution that went beyond the traditional lead generation strategy. With a nominal spend, the broker was able to receive > 8,000 qualified leads per month.

• Top Card Issuers Success with Predictive Triggers

Credit card issuer was struggling to achieve positive ROI on its direct marketing spend. Equifax implemented a triggered lead gen tool that allowed card issuer to identify best prospects.