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Acquisition

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Businesses are working harder than ever to find new customers. As time and money are your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business. Equifax provides solutions that enable you to effectively prospect and target new customers, driving additional revenue while reducing expenses. To ensure your business's growth, you need effective solutions for isolating new prospects.

The process of new prospect acquisition can be extremely costly and time consuming. Equifax can help you find and reach the right consumers by analyzing your existing customer base to determine "best customer" profiles and then isolating similar prospects from our prospect universe. This informed approach maximizes response rates, reduces your cost per acquisition, and minimizes the wasted efforts of marketing to the wrong households.

What’s the Benefit to Your Business?: Build and execute tailored or custom credit prescreen campaigns to deliver highly targeted pre-approved offers; Identify and contact customers who are actively in-the-market for your products and services; Access robust, accurate, and powerful consumer demographic and lifestyle databases to identify and target the best prospects and uncover new markets; Select from a wide range of targeted consumer lists for direct mail programs; Reduce costs and increase ROI within your marketing campaigns; Leverage outsourced, hosted prospecting databases and marketing automation tools; Employ a single view of prospects and marketing activity for more effective analysis

To contact an Equifax sales representative, please call 1-800-466-5897

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.