Acquisition

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Case Studies

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Businesses are working harder than ever to find and acquire new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business.

Equifax provides solutions that enable you to effectively prospect and target new customers, driving additional revenue while reducing expenses associated with customer acquisition.

The process of new prospect acquisition can be extremely costly and time consuming. Equifax can help you find and reach the right consumers by analyzing your existing customer base to determine "best customer" profiles and then identifying similar prospects from our prospect universe. This informed approach maximizes response rates, reduces your cost per acquisition, and minimizes the wasted efforts of marketing to the wrong households.

What’s the Benefit to Your Business?: Find prospects for pre-approved credit offers with highly targeted custom credit prescreen campaigns; Know which customers are actively in-the-market for your products and services; Identify and target your best prospects with robust, accurate consumer demographic and lifestyle databases; Utilize a variety of targeted customer lists and prospect lists for direct mail programs; Reduce costs and increase ROI for your direct marketing campaigns; Leverage outsourced, hosted prospect marketing databases and marketing automation tools; Understand your customers and prospects more completely with a single unified view of prospects and marketing activity.

To contact an Equifax sales representative, please call 1-800-466-5897

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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