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Equifax Direct Marketing Services offers the marketing intelligence you need to isolate and learn more about responsive, qualified customers. Our marketing expertise, technology, analytic capabilities and innovative products help marketers combat competition, market saturation and an ever-changing economic landscape. Also, Equifax Direct Marketing Services offers outsourced, hosted marketing databases for clients who wish to leverage external expertise and technology to manage their valuable data assets.

What's the Benefit to Your Business?: Isolate qualified prospects by accessing our leading credit, demographic and lifestyle databases; Improve direct marketing campaigns and increase; Leverage a holistic view of your customers and prospects – a view that we develop, host and manage for you; Learn more about your customers to improve retention efforts; Effectively leverage and maintain your customer base; Manage and capitalize on multiple channels within your acquisition and customer growth strategies

To contact an Equifax sales representative, please call 1-800-466-5897

Acquisition

In today's tough marketplace, businesses are working harder than ever to find new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business.

Cross-Sell/Upsell

Your existing customer is often times your best prospect for new or related products. Equifax has the ability to source, compile, and deliver rich credit, lifestyle and demographic information. Our services will enable you to realize and harness the full value of your customers' revenue potential. Plus, our database management services consolidate all of your customer data sources (e.g. purchase transactions, customer service calls, web visits, etc.) with our unique data sources - providing a more comprehensive view of your customers to drive highly effective cross-sell and up-sell efforts.

Database Services

As a leader in hosted database marketing services, we combine customer-centric marketing strategies with a proven technology approach to answer each client's challenges with database solutions that go beyond just improving response rates. We transform their business.
Our team collaborates with clients to provide big picture strategic guidance, while delivering exceptional day-to-day account management, data management and analytic services. After all, helping clients manage their everyday details in order to achieve their long term goals is what a true partnership is all about.

Retention

Loyal customers typically buy more than new customers. In this highly competitive climate, it has never been more important to keep good customers satisfied. Identify and reward your best customers with special promotional offers, increased credit limits, or value-added products and services.

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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