Marketing

Equifax's Marketing Services:
Turning Our Data Into Your Marketing Solution ... 
 

Targeted marketing helps you get the most out of your marketing investment.  Base your marketing decisions on a sound understanding of your customers, and they will reward you with higher marketing return on investment. But a targeted marketing program is only as good as the consumer insight that feeds it. That’s where Equifax can help . . .

Equifax provides a solution set that integrates marketing data, analytical and database services, and multi-channel delivery technology.

 Our robust suite of tools can significantly increase the return on investment of your marketing programs: 

Data that provides unparalleled insight into your customers, including financial, purchase, lifestyle, and other types of information 

Services that make your new data actionable, including validation testing, scoring and database creation and management

Delivery channels that support your key customer interactions, including call center, direct mail, email, and social media.

For more information on how Equifax can enhance your marketing programs, contact your Equifax sales representative, click here or call us at 1-866-816-8573. 

Acquisition

In today's tough marketplace, businesses are working harder than ever to find new customers. As time and money are always your most valuable assets, you need to accurately and efficiently identify and reach the right customers for your business.

Equifax offers customer lists and prospect lists, with the appropriate information to segment these lists and find the best customers for your business.

Cross-Sell/Upsell

Your existing customer is often your best prospect for selling new or existing products. Equifax has the ability to source, compile, and deliver rich credit, lifestyle and demographic information.

Our services will enable you to understand and utilize the full value of your customers' revenue potential. Our database management services consolidate all of your internal customer data sources (e.g. purchase transactions, customer service calls, web visits, etc.) with our unique data sources - providing a more comprehensive view of your customers to drive highly effective cross-sell and up-sell efforts.

Database Services

As a leader in hosted database marketing services, we combine customer-centric marketing strategies with a proven technology approach. We answer each client's challenges with database solutions that reach beyond merely improving response rates to your business.

Our team provides strategic guidance to clients while delivering exceptional day-to-day account management, data management and analytic services. Equifax believes that helping clients manage their everyday details in order to achieve their long term goals is what a true partnership is all about.

Retention

Loyal customers typically purchase products and services more frequently than new customers. Equifax can help you identify your best customers and reward them with special promotional offers, increased credit limits, and value-added products and services.

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