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Email Marketing

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  • Adobe PDF IconE-mail Marketing
  • This financial services company sought to increase loan applications and new loans. Equifax helped the lender accomplish this by making email marketing a key part of its marketing mix.


Our suite of email marketing products allow you to execute cost-effective marketing campaigns and take steps to build stronger relationships with your customers. Our solutions can append email addresses to your existing customer database, or provide permission-based email address lists for prospecting campaigns.

Equifax Email Append™

Equifax supports both paperless initiatives and multi-channel strategies by providing current, valid email addresses to be used as an additional communication channel to ensure retention and build revenue. Adding online marketing to the traditional marketing mix has proven to consistently deliver increased response rates.

Equifax Reverse Email Append™

While some companies have focused on traditional direct mail and building an offline database, many companies have been capitalizing on the power of the Internet, capturing the email addresses of their Website customers and subscribers. Unfortunately, many of these companies know nothing more about these individuals other than their email addresses.

Equifax Reverse Email Append provides household data to companies interested in obtaining more information about their online customers. This process will allow you to append a vast amount of information to your email records, including: name, address, age, income, gender, marital status, dwelling type, lifestyles, interests and much more.

Equifax Permission!™

Equifax Permission! isolates consumers who have consented and requested to receive information about products and services from companies like yours. This process identifies qualified and targeted prospects that are highly receptive to your offer. Our true permission-based marketing allows you to deliver your campaigns directly to Internet-savvy consumers who match your current customer demographics.

What’s the Benefit to Your Business?
One of the largest email append databases in the industry with more than 90 million email addresses.
Average match rates of up to 15-25% for consumer files.
Extend address verification, allowing us to match a record that has an outdated postal address by referencing up to five years of residential address history.  

 To contact an Equifax sales representative, please call 1-866-816-8573 

Why use Equifax

As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.

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