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Beyond Demographics
When planning direct marketing campaigns improve results by looking beyond demographics and expand your targeting to include lifestyle and interest data.
Creating and managing customer relationships requires world-class database technology. But it's not solely about database technology - it's really about a proven, repeatable, and focused methodology that helps you optimize each customer and prospect relationship.
Our data management products can help you more efficiently manage customer relationships by facilitating a single and comprehensive view of your customer across multiple data sources, databases and business lines. We can help you increase the effectiveness of your ongoing marketing initiatives and customer relationship activities.
Leveraging a deep heritage in database management, analysis, strategy and data, Equifax partners with forward-thinking clients to improve customer retention, reduce churn, improve and expand revenue streams, and increase profitability - delivering rapid, high-value products grounded in market-tested techniques.
- What's the Benefit to Your Business?
- Improve operational efficiency and enhance marketing productivity
- Immediate access to accurate, current, meaningful data
- Gain clear, actionable insight into your business and customer behavior through analysis of customer profile data, transactional data, and campaign data,
- Formulate and execute data-driven strategies including defining segmentation, analysis, measurement and reporting
- Develop growth and retention strategies for each unique customer segment
- Target more profitably by reaching the right customer with the right message/offer at the right time
- Effectively track the success of marketing efforts
Equifax's track record in providing marketing databases - on-time and on-budget - is unmatched in the industry. Ranked by Forrester Research among the top ten Database Marketing Service providers, Equifax Database Services designs, builds and manages customer and prospect marketing databases hosted in 15 highly secure, state-of-the-art database facilities around the world. Our database solution embraces leading open systems technology and best-of-breed marketing automation tools to offer a flexible, fully scalable platform to our clients. Equifax's solutions leverage standard components but are customized to industry and business specific requirements. Our experienced account teams are flexibly structured to provide the optimal level and type of on-going account support to meet your needs now and as your needs evolve.
Data IntegrationOur database management solution integrates data from any number of data sources and leverages technologies such as Connexus to identify unique customers. Connexus is Equifax's persistent keying technology which leverages a historical referential database of consumers which results in a single key being assigned to a customer regardless of name and address changes over time improving the accuracy of your customer views and improving marketing efforts.
Data SolutionsTo ensure your business's growth, you need effective solutions for isolating new prospects and increasing annual revenue from your existing customers. Marketing professionals have relied on Equifax data solutions to identify qualified prospects and provide data attributes for a deeper understanding of current customer portfolios. Our broad range of demographic and lifestyle data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data allowing you to focus in on a highly qualified universe.
Analytics & StrategyOur analytic and strategic services are delivered through a highly experienced team of analytic consultants and seasoned marketers who are experts in cross-channel marketing across many industries. We provide analytic and strategic services in a tightly integrated fashion with our database services because we view them as being inextricably linked. Through our analysis, we establish customer value and behavior, quantify the business impact - and then provide strategic recommendations on how to modify specific marketing programs and overall marketing approach to rapidly generate benefits.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.