To ensure your business's growth you need effective solutions for finding new customers and gaining increased revenue from your existing ones. Often, the process of attaining prospects is extremely costly and time consuming. Equifax can help you evaluate market potential, find and reach the right businesses, minimize the waste of communicating with the wrong ones and increase response rates. We can help you to analyze and measure responsiveness of your acquisition campaigns over time through our outsourced solutions enabling you to refine programs and maximize marketing spend.
- Benefits to you:
- Evaluate market potential before deploying resources on marketing campaigns
- Identify and reach high potential prospects (including the SOHO market) via our rich business marketing database
- Qualify prospects by scrubbing lists against your credit criteria
- Screen your consumer customer lists to identify potential business owners for targeted offers
- Gain a deeper understanding of your customer profile to help you target the most responsive prospects
- Solutions we offer:
- Market assessment and strategy development
- Customer profiling analysis
- Business prospect lists
- List cleansing and scrubbing
- Custom marketing scores
- Prospect marketing database design and hosting
From strategy development to list generation and screening, Equifax offers a portfolio of marketing solutions for business-to-business marketers.
Why use Equifax
As the needs of our customers have evolved, so have we. Expanding on our role as the trusted steward of credit data, Equifax has grown into the leading provider of technology-and analytics-fueled information solutions.