Making Data More Predictive
Grow your business
Integrating trended credit data into your prescreen marketing efforts can help you expand your universe of prospective customers. Analyzing financial behavior over a period of time helps you better gauge the trajectory of consumer spending and repayment behaviors – good or bad. Used in this manner, trended credit data can help you:
- Deepen relationships with existing customers by offering the right product to the right customer at the right time
- Determine which customers are more likely to respond to a specific offer
- Target customers that are more likely to repay a loan
- Fine-tune prescreen decisions
- Identify which customers qualify for a line extension, and more.