Your customers are your greatest asset. Understanding your customers as individuals, as a group, both in terms of their relationship with your business and their circumstances beyond it, is the key to maximising their value.

Manage Customer Value

Make the most of your existing customers.

By managing your customers appropriately, you can create customer loyalty and long-term profitable relationships.

Why choose Equifax?

We can help you:

  • Sort your customers into categories using a wide selection of personal attributes, so you can up-sell, cross-sell, manage risk and collect outstanding debts more efficiently
  • Identify when separate records should be attributed to one individual, and quickly build up a detailed picture of your business's relationship with that customer
  • Monitor individuals and businesses for credit limit changes, CCJs and other changes that affect their value as customers.


Access Equifax customer value management tools online, send us your records to analyse and return, or integrate a solution with your own system via secure data feed.

If we don't yet offer a tool that's right for your business, call our consultants. They'll work with you to define your unique customer management needs and develop a bespoke solution.

" Equifax came in to look at our business, they really started to get under the skin and that enabled them to tailor products that met our requirements."

Fran Kenny, Toyota Financial Services Plc
Call 0845-603-6772

Equifax Financial Stability

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