Your customers are your greatest asset. Understanding your customers as individuals, as a group, both in terms of their relationship with your business and their circumstances beyond it, is the key to maximising their value.

Behavioural Modelling

Understanding how your customers are likely to act - and react - is invaluable for planning ahead in your business.

Your customer data records your customers' past behaviour - and past behaviour is a strong predictor of future behaviour.

Why choose Equifax?

We can help you:

  • Accurately analyse the profitability, purchasing profile and buying behaviour of your existing customers and target audience
  • Determine how best to apply your findings to your marketing, lending, collections and other business strategies.

Not only can we predict your customers' future behaviour, we can also alert you when their behaviour changes significantly, whether for better or worse.


If we don't yet offer a tool that's right for your business, our consultancy team can devise, build and deploy analytical solutions tailored to your business.

You can send us your customer records to analyse and return, or integrate a solution with your own system via secure data feed.

"The flexibility of the Equifax tool also means that intelligence-based segmentation can be combined with Clarity customer data for the greatest collections performance. Putting the customer data into segments means we can tailor collections actions by segment, thereby increasing the level of returns for outbound activity."

Laurence Rix, Corporate Service Director for Clarity
Call 0845-603-6772

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