Optimise your marketing campaigns

Make the most of your customer records by eliminating errors, filling in gaps and removing or updating obsolete records.

Data is one of your most valuable assets. It should be the foundation of your whole business strategy, not just marketing. But using out-of-date and incorrect data means you're not basing your decisions on the actual facts.

Why choose Equifax?

To ensure your records are as accurate as possible, our data experts can help you:

  • Discover and resolve anomalies, so you can be confident that the information you're working with is complete, current and correct
  • Find out where any lost and lapsed customers may have moved to
  • Protect your reputation - and comply with data protection regulations - by identifying individuals who are deceased or have opted out of marketing communications, and suppressing them from your direct marketing activity.


Access Equifax data cleansing tools online. Send us your records to cleanse, supplement and return, or integrate a solution with your own systems via secure data feed.

If we don't yet offer a tool that's right for your business, call our consultants. They'll work with you to define your unique data cleansing needs and develop a bespoke solution.

"The flexibility of the Equifax tool also means that intelligence-based segmentation can be combined with Clarity customer data for the greatest collections performance. Putting the customer data into segments means we can tailor collections actions by segment, thereby increasing the level of returns for outbound activity."

Laurence Rix, Corporate Service Director for Clarity
Call 0845-603-6772

Equifax Financial Stability

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