Make decisions

Optimise your customer decisions with intelligent business rules and strategies.

Does this new customer meet my criteria for credit? What offer shall I make them? What's the best repayment option?


These are just a few of the questions and decisions you face every time you bring a new customer on board. You never have long to decide, but the wrong decision can mean the difference between a valuable customer and a bad debt.

Why choose Equifax?

Equifax has the software you need to streamline your customer acquisition process - and the intelligence to develop decision-making systems tailored to your business.

By automating your new customer assessment process, we can help you:

  • Control your policies and strategies
  • Give applicants an instant response
  • Capture more customer data.

Using the analytical insight of our industry consultants and analysts, our scorecards rapidly provide you with a reliable numerical indicator of an individual's propensity to repay, to make use of extra products and services, to engage in fraudulent behaviour, and more.


Equifax can define and develop scorecards and credit policies by combining our simulations with your data. Tailored policies and scorecards empower your business by accurately predicting the future of your potential customers - helping you to make the most profitable decisions.


Built specifically to your needs, bespoke policies and strategies are fully under your control.

"We are very satisfied with the service. In our company we often work on a tight deadline and most of the time we need an instant decision on whether to give customers credit. Equifax help us to take that decision promptly, and effectively gives us all the information we need."

Gregoria Gonzalez, Applied Language Solutions Ltd
Call 0845-603-6772

Equifax Financial Stability

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