Product

Small Business Market Navigator

Leverage deep small business insights, market trends and portfolio analysis to drive strategic direction

Product Overview

Small business churn is prolific, making it hard to keep pace with evolving market trends, opportunities and risk within this expansive sector. As a nation-leading provider of small business insights and advanced analytics, Equifax, through its Small Business Market Navigator suite, offers enhanced visibility in three key areas:

  • Overall state of small businesses
  • Market opportunity
  • Risk trends


Leveraging specialized data and services available exclusively through Equifax and the Small Business Financial Exchange Inc., you can

  • better understand shifting market trends
  • analyze broader small business performance
  • conduct deep portfolio analysis
  • determine your market penetration and customer share of wallet
  • compare your portfolio performance to that of your peers
  • realign products and internal objectives against emerging market opportunities and evolving risk trends


With Small Business Market Navigator, you can better align your business—including your revenue projections and risk appetite—against this promising market.

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