Product

Risk Filter

Target the right businesses and improve results based on your risk tolerance

Product Overview

Spotting and avoiding risk early helps minimize fraud risk and financial losses in the long run. Risk Filter can serve as your earliest line of risk defense by matching your prospect lists against business credit information in the Equifax Commercial database to identify high-risk prospects for removal from campaigns.

With seven standard criteria to choose from, and variables within each criterion that can be adjusted to fit your risk tolerance, our powerful, yet flexible filters can help improve your lead targeting for better performing campaigns and increased revenue with less risk.

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