Retail expertise UK retailers are leading the way in capitalising on the digital shopping revolution. Whether you are an online specialist or spanning omni-channel, the pace of change, opportunities for growth (and threats) have never been greater for retailers. To stay competitive retailers need to provide both a smooth customer experience and personalised service while keeping out the fraudsters. Equifax can help you gain a better understanding of your customers, identify profitable segments and find more people to market to. This allows you to maximise your focus and improve efficiency. With wide-ranging demographic and buyer behaviour data we can help you cross-sell to your existing customers too. Equifax can also verify the identities, addresses and bank details provided by your customers. Comply with regulation Retailers offering credit need to make responsible lending decisions and navigate the new regulatory environment. Along with credit checking, sophisticated credit scoring and decisioning, we can help you assess affordability by verifying declared incomes and assessing the customer’s indebtedness. All this helps ensure that you put each customer at the heart of your commercial decisions. Deal with arrears fairly and trace gone-away clients Where your customers’ credit payments are overdue, whether you are trying to collect that debt early in the cycle, or selling it on later, we can help you to evaluate how to optimise your resources to maximise returns - while still treating your customers fairly. We can also help you separate the ‘can’t pays’ from the ‘won’t pays’, fill-in missing information and trace gone-aways.