Art of Engagement Using the Science of Numbers - Best Practices in Customer Engagement

Watch this on-demand webinar to learn best practices for Communications Service Provider marketers, including Best Practices in Customer Lifetime Value. Communications marketers can better leverage their wealth of in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calcul

Ingredients for Restaurant Success - Better Leverage Data to Help Attract and Engage Valued Guests

Restaurant marketers attended “Ingredients for Restaurant Success” to better understand ways to leverage the wealth of their in-house POS data for marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive view of guests and inform better decision-making.

Know More Grow More

Tips to help Credit Unions make the most out of their marketing investments

Looking to the Future - Emerging Affluent Millennials

As banks look towards the future, a key part of the plan is better understanding the preferences and needs of their Millennial customers and how to identify which of those Millennial customers are on track to become affluent in the future.

Military Lending Act -- Are you Ready

Speakers shared valuable insights about the Military Lending Act (MLA) background and the new requirements associated with the MLA Final Rule starting October 3, 2016.

Q1 U.S. Economic and Credit Trends Outlook from Equifax

Make more informed decisions with economic and consumer credit insights from Equifax

Reaching for Retail Nirvana - Better Leverage Data To Identify And Engage Your Valuable Shoppers

This webinar discusses ways that retailer marketers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Many Equifax clients have used syndicated segmentation frameworks to leverage in-house and third-party data and help implement best practices, overcome departmental silos and better utilize their internal data.

Retail Segmentation Best Practices Podcast

Retailers - Leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast.

Walking the Tightrope: Striking the Balance Between Fraud Prevention and User Experience

Application fraud and account takeover are rapidly rising in the U.S. and many FIs financial institutions are scrambling to deploy mitigating controls. At the same time, the rising bar of customer expectations is pressuring FIs them to remove friction and increase functionality to create seamless digital experiences for their customers.