A Guide To Better Digital Advertising Through Data

Tactics, tools and real-life brand case studies that show advertisers how they can use additional data sources to help improve their online advertising campaigns.

Aligning Sales, Credit, and Collections for Maximum Efficiency and Speed to Revenue

BusinessConnect™ Offers a Unified Customer Lifecycle Management Solution for Organizations

Data-driven Marketing from Equifax - Overview

Optimize customer experience across the customer lifecycle! With superior data, technology & analytical expertise, we help marketers acquire more of the right customers, deepen consumer engagement & loyalty and improve marketing ROI.
-LINK: Create a single actionable view of consumers
-REVEAL: Leverage insights to win & grow customers
-ENGAGE: Engage consumers with the right messages in their preferred channels
-MEASURE: Optimize marketing ROI through continuous improvement

InterConnect - a Product Review from Decision Management Solutions

Equifax InterConnect is a secure, cloud-based decision management platform for defining and executing decision policies at the front line. It provides a streamlined technology platform for developing powerful decisioning strategies based on easy accessibility to robust data and transparency in consumer acquisition.

Straight Talk from the Next Generation of Credit Card Customers

The eBook, Straight Talk from the Next Generation of Credit Card Customers, discusses what Millennials want, don’t want and the number one reason they’ll pick your card over others.

The Pursuit of Profitability

The Pursuit of Profitability takes a look at the Great Recession, discusses the path of economic recovery, and presents changing financial behaviors that emerged post-recession. The eBook shares practices to help win Affluent and Mass Affluent households.

Using Trended Data to Better Understand Customer Behaviors

The ability to effectively target offers and foster loyalty is contingent on successfully predicting consumer behavior and spend. Trended, historical, longitudinal or time-series data is an invaluable tool for gaining practical perspective into consumer behavior.