Equifax reConnect

A proprietary forward address file to help you to re-engage with lost customers and gone-aways. Changes of address can rob a company of up to 15 per cent of its customer base per year. Equifax reConnect is the effective way to counter attrition.

Key Features

  • Ensure the continuing success of your marketing campaigns
  • Keep your customer data current, simply and effectively

Ensure the continuing success of your marketing campaigns

Equifax reConnect offers you the chance to continue communicating with people about whom you hold a wealth of information except critically where they live now. Equifax reConnect fills puts you back in touch so you can continue to target loyal customers or strong prospects even after they change address.

Keep your customer data current, simply and effectively

Equifax reConnect makes finding gone-aways simple. First our suppression file, Equifax disConnect, identifies people who have moved, accessing a database of over 50 million gone-aways. Then our unique address linking process turns potentially unusable customer records into valuable and valid new data to feed on-going campaigns.