Equifax Marketing Connections

A comprehensive credit marketing dataset comprised of 80 million names and addresses each with over 800 characteristics. Equifax Marketing Connections offers accurate financial data, ID verification, and data enhancement services, ensuring you have the data intelligence to improve the targeting and effectiveness of your campaigns.

Key Features

  • Access detailed information you can trust
  • Append new information to continuously enrich your customer database
  • Reduce the risk of fraud

Access detailed information you can trust

Equifax Marketing Connections uses a sophisticated proprietary name and address matching system. The system draws upon the Electoral Roll, Rolling Register and a wealth of additional data sources including Risk Navigator credit scores, CCJs and life stage alerts and triggers

Append new information to continuously improve your customer database

Equifax Marketing Connections makes it easy to pre-screen and segment your customers. With profiles built on over 800 characteristics, you can identify precisely those consumers who match your ideal customer paradigm

Reduce the risk of fraud

Equifax Marketing Connections allows you to verify ID records prior to contact. So you only approach bona fide individuals with sound credit scores