Equifax Profile Analysis

Provides you with a clear and detailed credit picture of your customers. It segments your existing clients and prospects using the latest data, ensuring the efficiency of your marketing campaigns

Key Features

  • Identify and highlight risk by pre-screening prospective contacts.
  • Segment customers and prospects according to their characteristics.

Identify and highlight risk by pre-screening prospective contacts.

Equifax Profile Analysis uses generic bureau scores such as Equifax Risk Navigator to determine the pre-screening criteria for any offer of credit facilities. The system ensures that you don’t contact people who you will ultimately reject or who are likely to 'go bad'.

Segment customers and prospects according to their characteristics.

Segmenting prospects gives a clearer picture of their current aspirations and a sense of the risk associated with any lending decision. Equifax Profile Analysis can segment either by 'demographics' (based on lifestyle and life stage) or 'behaviour' (based on product behaviour and usage characteristics). So you can target your marketing campaigns effectively and evaluate the changing composition of your customer base over time.

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