Equifax Profile Analysis uses generic bureau scores such as Equifax Risk Navigator to determine the pre-screening criteria for any offer of credit facilities. The system ensures that you don’t contact people who you will ultimately reject or who are likely to 'go bad'.
Segmenting prospects gives a clearer picture of their current aspirations and a sense of the risk associated with any lending decision. Equifax Profile Analysis can segment either by 'demographics' (based on lifestyle and life stage) or 'behaviour' (based on product behaviour and usage characteristics). So you can target your marketing campaigns effectively and evaluate the changing composition of your customer base over time.
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