Data-Driven Online Targeting
Our online marketing solutions provide data-driven targeting tools that help marketers achieve superior performance. These solutions enable marketers to get more out of their interactive strategies by targeting consumers that are more likely to have the right financial profile and behaviors for their offer and brand.
Our AudienceIntel audience intelligence tool enables online advertisers to better evaluate what types of consumers are actually viewing and responding to their ads and websites.
By measuring online audiences in terms of their estimated financial characteristics and product propensities, AudienceIntel allows marketers to evaluate campaign and website performance in real time and make instant adjustments. This helps optimize use of marketing budgets and ensure the right message is reaching the right audience.
Digital Targeting Segments
Our IXI Services' digital product suite enables clients to leverage valuable financial-based insights in their online marketing. Our Digital Targeting Segments help online marketers find more appropriate audiences and improve online targeting based on estimated consumer financial capacity, spending, investment style, behaviors, and characteristics.
Online marketers can use these digital targeting products to reach more visitors with the desired financial profile and propensities for their products and services, and serve the right offer, with the right message and creative, based on visitors' likely financial position and purchase tendencies.