Improved performance insight
MarketMix provides estimates of the total assets, assets by product category, and household penetration for defined geographic areas based on about $27 trillion of liquid financial assets held by US households. It is available exclusively for use by IXI Network Member Firms.
MarketMix is best used for market sizing and to determine a firm's share of the total market. With MarketMix, you can assess your firm's market share and the market size of virtually any geographic region. These insights can then be used to quickly identify high growth markets, more efficiently plan new branches, actively manage your sales force, and offer the right product to the right market.