Equifax Investor Insights

Equifax Investor Insights helps you target the right customer with the right product at the right time. It provides consumer investment purchase insight and gives you the tools to help you target the right consumers for your products and help to meet regulatory requirements.

Why Equifax

Equifax Investor Insights can help you:

  • Build a clearer picture through enhanced customer profiling and segmentation
  • Be more targeted and provide your most profitable customers with the rights products at the right time
  • Meet regulatory requirements for ‘know your customer' and ‘treating customers fairly'
  • Improve your ROI through more effective and targeted marketing activity 

Based on more than £345 billion of actual investment sales data, Equifax Investor Insights uniquely provides insight into the purchasing patterns of consumers. It is the only solution that allows you to build a clear picture of your customers through accurate consumer insight.

" Equifax came in to look at our business, they really started to get under the skin and that enabled them to tailor products that met our requirements."


Fran Kenny, Toyota Financial Services Plc


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