Product

Income360

Enhance targeting with a total household income estimate, including income from assets

Product Overview

Income360 is a continuous household-based dollar estimate of income uncapped up to $2 million based on both income from wages and income generated from investments.

Income360 provides marketers and analysts with a more complete estimate of household income to improve performance for both direct marketing and online targeting campaigns.

Key Benefits

  • Derived from a foundation of anonymous, direct-measured invested assets
  • Takes into account that salary does not always equal income, and includes both estimated income from wages and estimated income generated from assets
  • Provides a continuous dollar value of household income without ranges up to $2 million
  • Can be appended to any customer or prospect file and can also be used in online targeting
  • Developed for use in non-FCRA applications across the customer lifecycle
  • Can be used alone or incorporated into models that include traditional income measures

 

Applying Income360 to Your Business

  • Profile existing customers for a more predictive measure of how they will interact with you
  • Prospect for new customers by better identifying households with appropriate incomes for your products and services
  • Conduct market analyses, size markets for key target segments, and identify growth opportunities
  • Determine effective product positioning and match offers with appropriate customers
  • Identify optimal cross-sell and up-sell opportunities within your customers based on their likely financial capacity
  • Improve targeting and management of CRM and loyalty efforts

 

Income360 HD is a new offering from Equifax that provides high-performance household  income estimates while addressing internal responsible banking practice issues. If you are interested in this robust income information, please view the product sheet or contact us.

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