Target Your Marketing

Discover who to target, when and how to communicate for the best return on your marketing spend.

Want to reach your ideal target market? Or are you just looking for more people like your existing customers? Either way, Equifax can help.

In an ever more competitive marketplace, consumers and businesses want communications that are relevant to them, and that arrive through the channels they prefer. Companies who communicate the right message, through the right medium, at the right time are far more likely to win business.

Why choose Equifax?

We can help you:

  • Find and contact individuals that fit your ideal demographic profile
  • Indentify and target the type of motivations that stimulate product purchase.
  • Determine the right time, right channel and right level to target your communications
  • Monitor key life events, decisions and behavioural trends to gauge when customers are ready to buy
  • Compare key attributes of your customer base to the rest of the UK population or another subset of consumers, so you can tailor and target your marketing strategy.

If you're marketing business-to-business, look no further: our B2B database is one of the largest and most comprehensive available, with 3.4 million records, full UK coverage, and intelligence on the owners, directors and finances of both limited and non-limited businesses.


Access Equifax marketing data online, request data in batches, or have the latest data delivered directly into your own system via secure feed.

If we don't yet offer a tool that's right for your business, call our consultants. They'll work with you to define your unique marketing strategy needs and develop a bespoke solution.

" Equifax came in to look at our business, they really started to get under the skin and that enabled them to tailor products that met our requirements."

Fran Kenny, Toyota Financial Services Plc
Call 0845-603-6772

Equifax Investor Insights

Click here to learn more