Optimise Your Marketing Campaigns
Marketing needn't be a hit and miss affair. Together, your and our data and expertise can combine to greatly improve campaign efficiencies.
Whether you're marketing to new prospects or cross-selling to your existing customers, Equifax's extensive data can enhance what you already know about your target market or provide valuable extra insight. This will in turn help you to better understand your market and deliver the right offer to the right people at the right time.
Why choose Equifax?
We can help you:
- Evaluate and test creative designs based on what's worked in the past, both in terms of who you're targeting and what you are offering
- Develop the right message for different segments of your audience
- Ensure you have the depth, breadth and accuracy of data required and the flexibility to execute effective marketing campaigns.
- Provide in-depth analysis of your customer base and target markets to provide valuable high-level management information for strategic development.
Enhance your own data to give greater depth of understanding of who your customers are.
Purchase more data that most resembles people who have bought your products and services in the past.
Create brand new lists for new markets based on our experience and then analyse the results to better define what these new customers look like
If we don't yet offer a tool that's right for your business, call our consultants. They'll work with you to define your unique campaign management needs and develop a bespoke solution.
"We are very satisfied with the service. In our company we often work on a tight deadline and most of the time we need an instant decision on whether to give customers credit. Equifax help us to take that decision promptly, and effectively gives us all the information we need."Gregoria Gonzalez, Applied Language Solutions Ltd