Minimise Your Data Wastage

Make the most of your customer data by eliminating errors, filling in gaps and removing or updating obsolete records.

Data is one of your most valuable assets. It should be the foundation of your whole business strategy, not just marketing. Using out-of-date and incorrect data means you're not basing your decisions on the actual facts.

Why choose Equifax?

Equifax can provide you with market-leading data cleansing and enhancement solutions to ensure your data resources are as up to date and accurate as possible. This will allow you to protect your brand integrity by addressing them properly at their correct addresses.

Our data experts can help you:

  • Highlight and resolve anomalies, duplications and inconsistencies in your customer records in a single step, so you can be confident that the information you're working with is complete, current and correct
  • Spot where your lost and lapsed customers may have moved and in most cases track them to their new addresses.
  • Protect your reputation and comply with data protection regulations, by identifying individuals who are deceased or who have opted-out of marketing communications by suppressing them from your direct marketing activity.


Access Equifax data cleansing tools online. Send us your records to cleanse, supplement and return, or integrate a solution with your own systems via secure data feed.

If we don't yet offer a tool that's right for your business, call our consultants. They'll work with you to define your unique data cleansing needs and develop a bespoke solution.

Call 0845-603-6772

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