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Solution

Customer Segmentation

Better understand the financial and economic characteristics of your customers and prospects

Enhance customer understanding

Our customer segmentation solutions help financial services firms and leading brands understand the likely financial characteristics, demographics, behaviors, attitudes, and lifestyles of their target customers and prospects. Our solutions enable firms to find pockets of likely opportunity and to develop effective direct marketing and online campaigns.

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Financial Cohorts

Financial Cohorts is an asset-based household segmentation system, available exclusively for IXI Network Member Firms that segments customers and prospects based on anonymous financial and behavioral characteristics. It was built leveraging IXI Services' direct measurement of approximately $12 trillion in anonymous, financial assets.

Financial services marketers can use Financial Cohorts to better understand the likely financial and behavioral characteristics of distinct customer and prospect groups in order to increase the relevance and effectiveness of their marketing efforts.

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Economic Cohorts

Economic Cohorts incorporates vital visibility into household economics that is not available in other consumer segmentation products. Economic Cohorts segments customer and prospects based on households' estimated economic positions (estimated total income, ability to spend, ability to pay, and likely credit capacity), in combination with all the key demographic, lifecycle/lifestage, behavioral, lifestyle, and geographic attributes you expect from a leading consumer segmentation system.

The resulting product offers a revolutionized view of households in a single, flexible solution that enables marketers to more effectively understand, target and communicate with their customers and prospective customers via both direct marketing and online marketing efforts.

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Cohorts

Cohorts is a household-based, consumer segmentation tool that enables marketers to understand, target and communicate with distinct customer and prospect groups. It is the power to send the right message to the right household, and improve marketing effectiveness and ROI.

Cohorts divides virtually all U.S. households into 30 cohesive groups that share distinct demographic, lifestyle and consumer behavior characteristics. Each Cohort is named to reflect its personality and help you distinguish it from the others. Each group is also supported by detailed behavioral profiles that help you get to know your customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs.

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