Data Attribute Service

Improves customer segmentation efforts by enriching your customer database with Equifax's extensive, value-added data.

Key Features

  • Simplified customer segmentation
  • Enhanced cross-selling and up-selling to existing customers
  • Better targeted offers to customers that meet your specific credit criteria
  • Enriched Equifax database with valuable customer information

How it Works

Our Data Attribute Service provides more than 1000 credit file attributes, such as the number of open trades, credit utilization and derogatory public record items. By examining these attributes, you can better manage your customers' lifecycles and use more predictive models to help your marketing efforts.

News & Insights


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