B2B Marketing Compass helps optimize your marketing strategy so you can explore profitable opportunities within and outside of your customer portfolio. We help you do this by first enriching your files with any new or updated information from our credit risk and marketing databases, and then segmenting key customer characteristics. To compute your market share, we then analyze your customer count against the entire market count in a specific industry, geography or company size.
By analyzing your own customer data, you can therefore emerge with an ideal customer profile that helps you build better campaigns and prospects list, along with a wider industry view that helps you confidently push into new, untapped or underserviced markets, as well as explore hidden “gold mines”.
© Equifax, Inc., All rights reserved