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Better Decisioning

Your business is faced with constant challenges. Whether you're trying to retain customers, target the right prospects, optimize customer transactions, or confirm the identity of new applicants, you want the right information to drive smart decisions.  But you need more than just data. You need powerful insights from a partner who understands the critical issues you face.

Equifax has been an innovator for more than a century and helps both B2C and B2B clients in the communications, utilities and digital media space acquire, grow and retain their customers. We deliver trustworthy information, insights and knowledge that can’t easily be obtained and thereby bringing greater clarity to decision-making.  We leverage powerful analytics and technology to integrate our unrivaled credit, employment and wealth data assets with your data sources to deliver relevant, actionable insights that drive bottom line results.

The key is our:

  • Unique, directly-sourced data
  • Highly predictive analytics built from differentiated data sources
  • Powerful leading technology and linking solutions
  • Deep expertise in the communications, utilities and digital media space to convey the relevance of these insights


Equifax delivers exclusive data to more than 820 million consumers, 91 million businesses and employee data from over 7,100 employers worldwide.  The richness and variety of these assets enables us to deliver better decisioning and insight for your marketing, acquisition, retention, identity, fraud and risk management decisions.  


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