Make Decisions

Deploy business rules and strategies to maximise operational and customer decisions.

How shall I manage this new customer? What offer shall I make them? Do they meet my criteria for credit? What are my business terms? What's the best repayment option?

These are just a few of the questions and decisions you face every time you acquire a new customer. You never have long to decide, but the wrong decision can mean the difference between a valuable customer and a bad debt.

Having the data is the first critical step. The next is ensuring that you can retrieve as much of it as possible. Finally, Equifax's market-leading intelligence allows you to make the right decisions about risk and financial stability.

Why choose Equifax?

Equifax has the software you need to streamline the customer acquisition process – and the intelligence to develop policies and decision systems especially for your company and customers.

We can help you:

  • Automate the assessment process – putting your policies and strategies under your control, giving applicants an instant response, protecting you from having to deal with risk, meeting regulatory requirements, and creating new opportunities to capture consumer data
  • Use the analytical insight of our industry consultants and analysts to enrich your strategies
  • Develop client specific policies – using a combination of Equifax simulation data tools and your data Equifax can create best credit policies and scorecards that most accurately predict the future of your potential customer.
  • Make rapid decisions based on those insights – our scorecards provide a reliable numerical indicator of an individual's propensity to repay, to make use of available financial services, to be engaged in fraudulent behaviour, and more.


Equifax can define and develop client specific scorecards and credit policies that will empower your business by managing your through the door population and creating the best profitable decision.


Utilise our flexible decision engines to control your customer decisions. Built specifically to your needs; policies and strategies are fully controllable by your business.

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