Uncover opportunities and risk
True In-Market Propensity Scores
Defensively protect your auto portfolio by recognizing which of your customers are showing behaviors or signs of being in the market to purchase an automobile. Using proprietary Equifax credit risk data and advanced analytics, our True In-Market Propensity Scores can identify accounts with higher propensity to open an auto account. TIPS help you:
- Target current customers who are most interested in auto offers
- Tailor your campaigns to your targeted audience
- Improve acceptance rates with offers to those who are more likely to purchase a new vehicle
- Effectively promote different vehicles to segmented audiences by using household financial information
For the most effective account management strategy, integrate True In-Market Propensity Scores with other solutions from Equifax such as Portfolio Review.