Product

TargetPoint Triggers

Turn proactive market timing into higher acquisition rates

Product Overview

Let smarter targeting lift the impact of your list

TargetPoint Triggers make pinpointing qualified prospects easier and more effective by leveraging credit indicators and triggers to help identify consumers with a near-term propensity to acquire new or additional credit. This intuitive prescreen service turns precise timing into targeted results by helping your business:

  • Increase revenue
  • Improve campaign open rates
  • Enhance existing customer relationships
  • Reduce acquisition expenses
     

TargetPoint Triggers delivers competitive advantage across all market actions from new account acquisition to cross-selling and retention of profitable accounts. Identify in-market consumers using industry specific triggering options and credit file attributes backed by the power and reliability of our comprehensive credit marketing database. Strengthen the timing and precision of your offers by honing your portfolio or marketing list against key indicators, including:

  • Recent changes in credit activity
  • Changes in credit behavior over time
  • Tradeline account characteristics
     

Target Point Triggers is fully automated and delivers output via secure electronic data transfer on a schedule that fits your strategy. We maintain an eight-week suppression file to ensure previously delivered names are filtered out.

TargetPoint Triggers can strengthen marketing efforts for any industry by providing the lift of actionable insights that turn a marketing list into precise strategic outreach. See the difference TargetPoint Triggers can make for your next campaign today.

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