Know, Catch, Keep - an Equifax Technology and Analytical Services Blog

Featured Article

Banks and Digital Marketing By Lee Grice | 05-16-2012 | 0 Comments

On any given day, I use one or more of the following social media sites: Twitter, Facebook, Google+, and Linkedin. And I suspect I’m behind the curve compared to many of you. It’s no wonder many businesses have initiatives to better leverage the social media channel as an important part of the overall digital marketing strategy. I recently visited the Facebook site for each of the top 10 retail banks in the US and found vast differences in consumer engagement for these companies, the most extensive of which includes full-scale consumer education, product suggestions, and More >>

Banking

By Lee Grice

Banks and Digital Marketing

Healthcare

By Sally Ewalt

HHS shares early results of fraud detection program

Government

By Sally Ewalt

When is “Knowledge-Based” not assured authentication?

About the Technology and Analytical Services Blog

Know, Catch, Keep is a straightforward paradigm for tackling the top problems in identity, credit risk, and marketing. Understanding your customer from an identity standpoint through a faceless channel, catching your customer through a delivery of value at point-of-sale, and keeping the right customers through an effective lifetime value strategy.